What is Coaching?

“The key to the ability to change is a changeless sense of who you are, what you are about and what you value.”
-Stephen R. Covey


What is Coaching?

Professional coaching is an alliance between a qualified coach and an individual or team that promotes the achievement of superior results, based on desired outcomes and goals as determined by the client. Each person has resources and talents that enhance the working operation of an organization. Coaching allows for those resources and talents to be highlighted and utilized more effectively. Coaching focuses on solutions not problems to help move people and organizations from good to great.



During the process of coaching, the coach acts as the mediator between the client and her thinking to help her become more aware of her thoughts and the impact they have on her actions. The coach provides an objective eye to promote new insights and perspectives from the client. The client, not the coach, evaluates what is good or poor, appropriate or inappropriate, effective or ineffective about her work or situation. This is a powerful approach to enhancing performance, creating more fulfillment, and building learning organizations.


Coaching helps clients to clarify their values, beliefs, purpose and goals. It enables people to modify their capacity to modify themselves in both their professional and personal lives.


Coaching vs. Consulting

Unlike consultants, coaches do not provide the solutions to the problems. Coaches operate under the assumption that individuals have the best answers to what they determine to be problematic. By developing a relationship of trust and rapport, the coach facilitates a plan of action that promotes the agenda of the client. Together, coach and client work to achieve success as outlined by the client.


The Benefits of Coaching

To have the greatest impact, coaching requires a systematic, long-term investment by individuals and/or the organization. With a commitment to the process of coaching, clients develop thoughtful teaching and administrative practices, self directed learning and support for mediation of thinking. The following represent some of the benefits that can be derived from this work over time:


  • Greater job satisfaction
  • Improved student outcomes
  • Supporting Instructional Change
  • Enhanced communication
  • Prioritization of values and goals
  • Attracting more of what you want in your life and your career